Saving Ginkgo project

Saving female ginkgo trees in cities

Saving Ginkgo project

Female ginkgo trees have raised complaints due to the bad smell of the fruit.
SBI Savings Bank supports ginkgo trees so that they keep providing purified air and
protect us from fine dust.

"Saving Ginkgo project" is a social contribution campaign by SBI Savings Bank to
provide new home for female ginkgo trees that are on the verge of being cut down,
despite the cost it takes to move them.

Every time a ginkgo tree is saved, purified air and nature will accumulate as interests.

This is what SBI Savings Bank thinks of as a good savings, and saving hope.
Saving hope for the world.

- SBI Savings Bank and Songpa District co-worked for the project -

PROJECT OVERVIEW

• 

    PHASE 1  

  Art Exhibit Installation

  2018.8.5 - 2018.9.15

  Installing art exhibits in which
  the face of Gingko Trees is
  made, to enhance people's
  interest in ginkgo trees.

• 

    PHASE 2  

  Citizen Participation
  Campaign

  2018.9.15 - 2018.10.7

  Holding a hug donation
  event, in which citizens
  sympathize with the
  campaign in art exhibition
  spot.

• 

    PHASE 3  

  Transplantation of
  ginkgo trees

  2018.10.15 - 2018.10.31

  Transplanting female ginkgo
  trees by the donation of
  the SBI Savings Bank,
  including hug donation.

PROJECT HISTORY

“Bank saving ginkgo trees”

•   Campaign Proposal  

  Project Initiation

  Ginkgo trees purify air, and bring romantic mood to the
  city in autumn by turning yellow.
  But the bad smell of their fruits have evoked
  complaints from citizens.
  
  As the complaints continued and the transplantation of
  trees required high costs,
  local governments have decided to cut them off.
  
  "Let's help them. It should be banks that save ginkgo trees"
  (In Korean, both bank and ginkgo have same pronunciation : [eunhaeng])
  
  SBI Savings Bank came forward to help transplant ginkgo trees
  that were about to be cut down, and Songpa district happily
  accepted the offer.

•   Art Exhibition 1  

  Large EYEBALL

  We wanted to make campaign that announces
  the purpose of the campaign and
  makes people participate with public art.
  
  We wanted to make citizens participate
  in the campaign naturally
  by making them enjoy public art,
  such as taking photos.
  
  To make this happen, three large EYEBALLs
  with diameter of 2 meters were brought from 'Designs in Air,'
  a famous British artist group.
  
  The big and frightened eyeballs were decorated on the ginkgo trees,
  which were planted on right roadside of 'Peace Gate' in Olympics Park.
  
  The story of ginkgo trees with eyes shining at night
  were introduced on SNS by local residents,
  and press and media wrote stories about it.
•   Art Exhibition 2  

  Face Wrapping Ginkgo Trees

  After equipping large EYEBALLs,
  In ginkgo tree-line roda, “Ginkgo Facial Roads” were created
  featuring various facial expressions of 48 Ginkgo trees.
  
  Korean installation artist Jeong Yeol and
  fashion designer Rigoon gave ginkgo trees witty face expressions.
  A casual place that had been passed through became a place that
  gives citizens a fairy tale experience and fun.
  
  Citizens walk along this street where various faces are displayed.
  They had the chance to think about the relationship
  between nature and human beings.

•   Citizen Participation Event  

  Hug Donation

  Beyond viewing ginkgo art exhibits,
  a participatory event <SAVE A TREE WITH YOUR HUG> was promoted
  in order to draw support and participation to save female ginkgo trees.
  
  The event was held at the Olympics Park ginkgo tree-line street.
  It was a social hug donation,
  in which SBI Savings Bank donated 100 Korean Won per
  photo uploaded on Instagram.
  
  Photos included people hugging ginkgo trees
  with art exhibits and hashtag #saving ginkgo project.
  
  Citizens’ photos with the hashtag #saving ginkgo project
  led to direct contribution to fundraising.
  As a social media content,
  it played a big role in spreading the campaign story
  that drew 43,000 people’s support.
•   Goods for Participants  

  Presenting a ginkgo badge as a gift

  We’ve made cute ginkgo badges so that citizens could feel friendly
  with and value them for a long time.
  
  During the event,
  we gave the badges to participants for free to thank them for
  visiting campaign spot and participating in hug donation.
  
  This badge became a popular item
  after participants posted photos about it on their SNS.
  
  

•   Result  

  Transplantation Ginkgo trees

  With support from people participating the campaign,
  40 pieces of female ginkgo trees found new home.
  They were transplanted from side walk to a park near roadside
  during October 15th ~ October 31st, 2018.
  
  And the side walk were replaced by male ginkgo trees
  that do not bear fruits.
  Workers handled ginkgo trees with care so that trees can take
  their strong roots before cold winter coming.
  
  Respecting for life, and coexistence between human and nature is ‘Hope’.
  SBI savings bank’s CSR campaign <Saving Ginkgo project> saved
  the world’s cleanest interest: tomorrow’s clean air.